Sales Structure

Sales representatives at Shiono Koryo are "fragrance producers". Using their sensibility and imagination, they work as a team with clients to create custom-made fragrances. They propose original fragrances by our company along with the development story of why they picked this fragrance. In addition, samples are made in our laboratory in order to give more reality to the product image.

  • Our original fragrances

    We promote our original fragrances along with their development stories and evidences such as their effects and benefits. We support client requests creatively by using multiple frameworks including design thinking and persona analysis.

  • Cooperation with the development team creates high mobility

    By cooperating with the research and development department and the marketing department, we provide a series of speedy product proposals. Our related departments work as a team to meet time-sensitive requests.

  • Proposals for related products

    We offer proposals for fragrance-related products as needed. Available items include fruit juice paste treated with enzymes, fruit juice, matcha green tea, sea products extract powder, acidulants, and coloring.


In order to propose the appropriate fragrance to our customers, it is important to analyze trends and understand market needs. At Shiono Koryo, we offer proposals by anticipating market needs through our own research and analysis domestically and internationally. At the same time, we also function as consultants for our clients’ concerns by collecting wisdom from inside and outside the company.
In addition, in order to maintain the quality of our fragrance prototypes, "evaluators", who are also fragrance planners, are placed in each category. They conduct quality checks on prototypes to be submitted to customers.

  • Appropriate proposal activities based on our own market analysis

    We analyze every trend through our marketers’ domestic and international market research. We anticipate market needs that even the customers do not realize and give active proposals.

  • Consulting services

    We collect knowledge from inside and outside the company and respond to various concerns of customers. We are capable to do so because of our network of diverse businesses and suppliers.

  • Fragrance planners guarantee product quality

    We have deployed specialist evaluators in each category to ensure prototype quality. We propose products that accurately satisfy customer needs.

Overseas Locations

In Asian countries geographically close to Japan, it is said that preferences in fragrances and flavors are also similar. At Shiono Koryo, we use our expertise developed in Japan to provide products and services fulfilling customer needs in Asia. Especially in China and Taiwan, we have created a manufacturing factory and a research and development location, supplying products based on local tastes.

  • Taiwan

    Founded in 1965 as a subsidiary of Shiono Koryo, it is the first local Taiwanese subsidiary of a Japanese fragrance maker. It has research and development as well as sales facilities and manufactures products.

  • China

    Founded in 1995 as a subsidiary of Taiwan Shiono Koryo. It has research and development as well as sales facilities and manufactures products.

  • Thailand

    Founded in 2014 as a representative office of Shiono Koryo, it began with local market research. In addition, it carries out import sales through distributors.

  • Korea

    The Seoul office opened in 1989. Since 2003, it carries out import sales through Dae Heung Corporation (distributor.)