Corporate Philosophy

We have pride in our mission to enrich the lives
of our customers through flavors and scents
that we have perfected through years of enhanced technology
and sensitivity and from a position of sincerity.

Message From The President

Shiono Koryo is a flavoring and fragrance maker that was founded in 1808 and started out as "Shionoya Kichibe Shoten", a wholesale store that handled Chinese medicine, pearls, etc. In 1907 we began to focus on flavors and fragrances, leading us to succeed in creating Japan's first domestically manufactured essence "Fan Brand Essence" in 1921. Since then we have become known for providing our customers with the "Fan Brand", a mark of the trust placed in us.

Our company handles a wide range of products from manufactured and synthesized flavorings and flavors for food and cosmetic products to final products such as vanilla essences for home use. In addition to the production of great smelling and tasting, as well as safe and reliable, products, we work hard at developing products with anti-oxidization elements and effects on psychology during menstruation, etc.

In order to actively meet demand from overseas, we have established subsidiaries in Taiwan ("Taiwan Shiono Koryo") and China ("Shanghai Fangjing Koryo") to locally produce and sell our products, and have expanded our sales network with a local office in Bangkok, Thailand.

Furthermore, we have also grown to create a separate company "Shiono Finesse" that deals with synthetic chemistry that uses flavor and fragrance synthesizing technology, and have also become a specialist maker that is entrusted with the manufacture of pharmaceutical products.

It is our pleasure to provide fulfillment and fun to our customers' lives through our "scents and flavors".

At Shiono Koryo, we will continue to bring our customers the latest in-demand products that they can trust through our motto of "sincerity".

Company President
Shusaku SHIONO

"Fan Brand" is How We Run Our Business

We first registered the trademark "Fan Brand" in 1908 when we began to focus our business on fragrance ingredients. Our founder, Kichibei Shiono, likens to the "fan" to the Shiono family crest of "three pine trees facing each other". The fan is counted as a good luck charm within Japan and is synonymous with "prosperity", and as such represents our wish for our company to continue to flourish and grow... The "ever-green pine trees" that adorn the fan also represent these desires.

Furthermore, a "fan-like business" concept has existed in ports from long ago. If business is going through a period of expansion, the fan is open, and when business is stable, it should be closed. The philosophy behind this is that "one should be able to flexibly adjust business direction according to the current situation." Since then, the heads of successive generations have operated the business as a "fan-like business". We hope to be flexible as a fan so that our company may prosper. This meaning is also carried into the Shiono Koryo Fan Brand mark.


We aim to be a company that is trusted by our customers and clients,
is staffed with people who show respect to one another,
and is praised by everyone from shareholders to the community.

Standards of Conduct

1. Actions to realize our corporate philosophy and vision.
We will actively work towards the pursuit of our corporate philosophy and realizing our vision.

2. Abiding by laws and regulations
We will strictly adhere to laws and regulations and act in a just and fair manner.

3. Abiding by internal rules and regulations
We will strictly adhere to internal rules and regulations, and strive to create a wholesome company.

4. Acquisition of trust from customers and clients
In addition to providing products, goods, and services to meet customer needs, we will provide accurate information and build trust with our customers through our sincere actions. We will also aim to build a trusting relationship with our clients through fair and just transactions for our mutual development.

5. Understanding and support from our shareholders and financial institutions
We will gain the understanding and support of our shareholders and financial institutions through fair and accurate company management.

6. A work environment that fosters a sense of group belonging and self expression among its employees
We will create a corporate environment where employees can feel part of our group and individually demonstrate their abilities and dynamism.

7. Appropriate management of personal information
We will appropriately manage confidential information including personal information, customer, client, and company information.

8. Communication with the community
We will work hard on our environmental policies and accident prevention methods. In addition, we will cooperate in the development of the local community and cultural activities. We will communicate closely with the community and release corporate information in accordance with their demands as appropriate.

9. Relationships with governments and administrations
We will uphold a healthy and transparent relationship with the government and other administrations.

10. Stance on organized crime syndicates and other groups
We will take a firm stance towards influences from organized crime and other groups and consult with the appropriate authorities as necessary.